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Salesforce.com buying Buddy Media in $689M deal


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I know the thrill of angel investing and being an entrepreneur. I know the thrill of having your company purchased. I have a hard time visualizing businesses (like Buddy Media) getting this big so fast, the outsized valuations of

Salesforce.com Inc. is buying the marketing company Buddy Media for $689 million in a deal that underscores the growth in both social media and the delivery of software over the Internet. As more companies promote themselves on Facebook,

So in answer to the most common question I've been getting since last week: no, I'm not at all surprised that a company like Salesforce would buy Buddy Media. First of all, brands are maturing in social media and they're realizing they need something

By Charlie Osborne | June 4, 2012, 5:12am PDT Summary: In a statement released today, Salesforce has confirmed its plans to purchase social media campaign company Buddy Media. Enterprise software company Salesforce has said it will be purchasing Buddy

Enterprise cloud computing company Salesforce announced today that it will acquire social media marketing platform Buddy Media for $745 million in cash and stock. With its page management, app development, analytics