Buddy Media bought by Salesforce for $745M
June 4 (Bloomberg) — Salesforce.com Inc. agreed to buy Buddy Media Inc. for about $745 million, its biggest purchase ever, adding marketing software to promote products on social sites including Facebook Inc. and Twitter Inc. Salesforce will acquire
Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million in cash, the company has announced.
Buddy Media is not a brand most consumers would recognize, but in the halls of social media and marketing, it's a king. It connects major brands with t.
Mary Dedinsky, my newswriting professor at Northwestern's Medill School of Journalism, taught me early on to not bury the lead. So here I go: Kass and I have agreed to sell Buddy Media to salesforce.com. Now that that's
By MarketWatch Salesforce.com Inc. (NYSE:CRM) has agreed to acquire Buddy Media for $689 million as it continues its rapid expansion into social-media marketing. The cash-and-equity deal, which is subject to regulatory approval, is expected to close by